March 2015 Meeting Minutes

Yahara Lakes Association, Ltd.

Board of Directors Meeting Minutes

Thursday, March 26, 2015 11:30 a.m. - 1:15 p.m.

The Yahara Lakes Association Board of Directors held its regularly scheduled meeting on Thursday, March 26, 2015, in the Greater Madison Area Chamber of Commerce Board room.

The following members and advisors were present: Roy Carter, Bill Fitzpatrick, Caroline Fribance, Carol Gillen, Allan Levin, Bob Miller, Jerry Rekowski, Dan Schultz, Joe Tisserand and Rhonda Arries

Members and advisors not present: Dick Adler, Doug Bach, David Bohl, Chuck Gates, Mike Gerner, Luke Hutchins, Dick Pearson, Sal Troia, Debbie Waite and James Tye

11:40 a.m. Call to Order: President, Joe Tisserand, called the meeting to order at 11:40 a.m.

11:41 a.m. Minutes: Bill Fitzpatrick requested a correction to the January 22, 2015 meeting minutes under the Environmental Committee.

  • The correction is the MMSD hasn’t met the EPA phosphorous limits. Rhonda Arries will make the edit. With that correction, Bill Fitzpatrick made a motion to approve the meeting minutes from January 22, 2015. Dan Schultz seconded the motion. Motion passed.

11:42 a.m. Treasurer’s report: Sal Troia, Treasurer n/a

  • Rhonda Arries presented the year-to-date financials. Dues income to-date is $2,195 and web advertising income is $300. American Family has committed to a web ad but has not yet paid – Dan Schultz will follow-up. Expenses to-date include $2,100 for contract services (i.e. Rhonda) and the February newsletter $494. Donations to-date are $350. There is a net loss to-date of ($32). With the upcoming Membership Drive, the financials appear to be on trend with budget.

  • The cost of sending hard copy newsletters was discussed. For 2016, Bob Miller suggested adding a $10 line item charge to members who opt for hard copy newsletter. Dan Schultz suggested raising 2016 dues for everyone and then offer a $10 discount to those who opt for an electronic newsletter. Allan Levin volunteered to write an informational piece to members regarding the choices and costs of the newsletter. Bill Fitzpatrick added that Allan should include language about choosing an environmentally friendly electronic newsletter.

  • Bob Miller made a motion to accept the Treasurer’s report. Dan Schultz seconded the motion. Motion passed.

11:50 a.m. Membership Committee – Chair: Roy Carter

  • Rhonda Arries reported 59 members to-date. The 2015 goal is for 478 – 28 corporate members and 450 individual members. A full breakdown of membership is on

  • Joe Tisserand asked that each board member recruit 3 new members to grow YLA’s membership base and collective voice.

  • Jerry Rekowski has already recruited 3 new members. Joe Tisserand has recruited 2 new members and Dan Schultz has recruited 1. Joe thanked Dan and Jerry and then asked Jerry how he recruited his prospects. Because of the FOLKS organization, Jerry had to educate his prospects on the YLA mission to serve riparians along the Yahara waterways for the good of all.

  • Discussion ensued regarding how to recruit condo owners. Carol Gillen solicited condo associations along Monona Drive last year and spoke with condo management to get support and help solicit YLA. Unfortunately, the condos weren’t interested or supportive. Bob Miller attended a condo association meeting and had a similar unsupportive experience. Caroline Fribance feels there’s an untapped opportunity with condo owners. Joe Tisserand encouraged Caroline to follow up with her ideas.

  • For the 2015 membership drive, the February newsletter was the “soft” sell to get 2014 members to renew without the cost of a separate mailing. It was confirmed that a mailing to non-renewed 2014 members and lapsed 2013 members should go out in early April. This mailing will include an invoice and an insert explaining the benefits of joining YLA. Caroline Fribance noted the post office has a list of current residents’ addresses which she will look into as a follow-up to cross check data on lapsed 2013 members’ address information.

  • The insert from 2014 will be used as a template for 2015. Roy Carter will get updated quotes from current members. Dan Schultz suggested including information about the Annual Dinner and Caroline Fribance suggested adding a “fun” factor in the marketing of the event. Roy Carter and Rhonda Arries will make the updates to the insert and execute the mailing in early April.

  • Two marketing pieces that need work are (1) a lake owners best practices brochure and (2) the YLA Recruiting trifold brochure

  • In November’s board meeting, Carol Gillen volunteered to pull together information to create a lake owner’s guide to best practices (i.e. bullet point items such as permits, shoreland zoning, run-off, lake debris and leaf handling, rain gardens, etc.) After looking into this, Carol needs help to sift through all of the information to make it meaningful and succinct. Dan Schultz volunteered to help Carol pull together key points and references to complete this project.

  • Rhonda Arries noted there are ~ 50 trifold YLA Recruiting brochures left. She asked if she should reprint a small amount such as 500 copies (i.e. proposed dues increase will mean a reprint in 2016) for this year and if there are any edits. Carol Gillen recalled that there may be some quick edits board members would like to make on the current brochure before printing a short run. Rhonda will send an email to board members requesting minor edits (not a full redo as that can occur for 2016) with a short deadline to respond so brochures can be printed and available for recruiting efforts this year.

  • Newsletter: Publishing schedule is February, May, August and November Carol Gillen received great feedback from CLA’s Katie van Gheem re: the CLA Citizen Water Monitoring program article in the February newsletter. Katie received calls and feedback about the article and YLA member interest in participating again this year. For the May newsletter, Carol Gillen will get an article from Kevin Connors about water level management updates. Bob Miller committed to recruiting Treysta Apartments (near Page 3 of 4 Rutabaga) as a corporate sponsor and will provide a feature article on them in May. Bob will also submit an article about the Triangle project in Monona. Dan Schultz stated that an article to balance the controversy surrounding area manure digesters is needed. Bob Miller will follow up with his key contacts in county government to submit an article on manure digesters. 12:30 p.m. Special Events Committee – Co-Chairs: Dick Adler & Joe Tisserand

  • Joe Tisserand reminded everyone the Annual Dinner Meeting will be held on Tuesday, June 23 at Blackhawk Country Club. Joe asked everyone to help get door prizes. Joe spoke with Bob Dunn who confirmed he will be the guest speaker at the event and will discuss the Edgewater project. (On a side note, Bob Miller stated the Edgewater pier will open July 1 each year due to the northern pike spawning.) Joe stated the Annual Dinner is a great event to invite and recruit new members – neighbors, friends, etc. Joe’s goal is to get attendance to 150 this year. The previous events held at Blackhawk have averaged 100 attendees.

  • Dan Schultz stated a key benefit to YLA membership is socializing with other riparians. He suggested adding one or two social events in the summer. Board members or featured guest speakers would make quick presentations and then mix with members. Dan suggested having a sign-up booth for recruiting new members. Dan volunteered to organize a summer membership event. He’ll bring ideas, venue and a date to an upcoming board meeting.

12:40 p.m. Government Committee – Chair: David Bohl Mbrs: Bob Miller, Dan Schultz

Dan Schultz will join the Government committee.

12:41 p.m. Environmental Committee – Chair: Allan Levin

Clean Lakes Alliance (CLA) - Mike Gerner n/a o Save Our Lakes community breakfast is May 5th . In the past, YLA has been a sponsor of the event for $2,500 (which gets the YLA logo on printed materials and has included a joint mailing to riparian prospects). In the past, board members have purchased tables and seats individually. Bob Miller stated there is a discounted price for non-profits to buy a table this year. Joe Tisserand would like board members who will be attending the event to email Rhonda so he can understand how many tables YLA will be represented by. Also, Bob Miller will contact James Tye regarding $2,500 YLA sponsorship this year which should, again, include a joint mailing to riparian prospects. Joe Tisserand will contact Rhonda for approval to cut the $2,500 to CLA. Joe asked for a motion to sponsor the CLA breakfast event and be included in the joint CLA prospect mailing at a cost of $2,500. Caroline Fribane made the motion. Bill Fitzpatrick seconded. Motion passed.

Lakes & Watershed (L&W) – Mike Gerner n/a o On behalf of YLA, Joe Tisserand sent a letter to Dane County Exec Joe Parisi requesting Mike Gerner serve another term on Lakes & Watershed

Yahara Pride Farms 3rd Annual Conference o Carol Gillen attended the Yahara Pride Farms conference and said it was a great event with good speakers and good attendance. Carol wrote a summary of the conference and emailed it to YLA board members. Some of the notable items are: the WINS program will move from being a pilot program to a full scale operation by 2017; the benefits of cover crops; Kevin Connors lake level management has been enhanced with 3 new monitors to track water flow and deploy weed cutters; mechanized dams help in managing water levels and flow; and the 15 area farms involved in Yahara Pride Farms. Carol’s key takeaway from the conference is that YLA should have representation on the Yahara Pride Farm board (which is a sub association of CLA). While no one volunteered to be on the Yahara Pride Farm board at this time, Bob Miller thanked Carol for her summary and insights and thought a Yahara Pride Farm representative should be invited to a future YLA board meeting to discuss this opportunity further.

World Water Day – YLA was invited to speak at the World Water Day event in Madison in March. Joe Tisserand solicited board members for a representative speaker and Dick Pearson responded that he would attend and speak at the event. Joe will ask for an update from Dick at a future board meeting.

Fitchburg Development – Allan Levin will follow-up regarding the large and controversial real estate development in Fitchburg which will likely impact the watershed. 1:00 p.m. Riparian Issues Committee – Chair: Luke Hutchins n/a

Bob Miller confirmed that the San Damiano property on Lake Monona is for sale. Developers are interested and the property is zoned mixed use. Bob will continue to report any new activity he hears about the property.

1:01 p.m. Old Business: n/a

1:02 p.m. New Business:

Rhonda Arries stated the May board meeting date has been changed from May 28 to May 21 to accommodate a competing event for the Chamber of Commerce. It will still be at the same time 11:30 a.m. – 1:15 p.m. Please update your calendars accordingly.

1:05 p.m. Bob Miller made a motion to adjourn the meeting. Dan Schultz seconded the motion. Motion passed.

Next meeting date is April 23, 2015