March 2018 Meeting Minutes
Yahara Lakes Association, Ltd.
Board of Directors Meeting Minutes
Thursday, March 15, 2018 11:30 a.m. - 1:15 p.m.
The Yahara Lakes Association Board of Directors held its regularly scheduled meeting on Thursday, March 15, 2018, in the Associated Bank (3002 Fish Hatchery Road) Conference room.
The following members and advisors were present: Roy Carter, Bill Fitzpatrick, Caroline Fribance, Carol Gillen, Annette Hellmer, Allan Levin, Dick Pearson, Nancy Peckham, Jerry Rekowski, Dan Schultz, Joe Tisserand, James Tye, Parker Waller and Rhonda Arries
Members and advisors not present: Dick Adler, Stuart Allbaugh, Doug Bach, Mike Gerner, Sal Troia
11:32 a.m. Call to Order: President Dan Schultz called the meeting to order at 11:32 a.m.
11:33 a.m. Dan Schultz introduced Pam Porter who is a candidate running for District 6 on the Dane County Board (near Eastside / lake district on Lake Monona and the Yahara River. Pam is a scientist at UW Madison working on water quality. She is currently an appointee on the Lakes and Watershed Committee. After the 2017 blue green algae bloom on the Yahara, Pam felt she needed to do more to help clean up our lakes and decided to run for District 6 mainly on the platform of being an informed agronomist and environmentalist. She intends to work closely with Healthy Farms/Healthy Lakes, Clean Lakes Alliance and organizations like Yahara Lakes Association. Dan Schultz applauded Dane County Executive, Joe Parisi, for his support on lake-related issues and then spoke about YLA’s mission for riparians and how YLA supports CLA.
Roy Carter noted that the state of Wisconsin is generally moving away from environmental protections and voiced his concern. Pam noted that while campaigning, she knocked on more than 3,000 doors and found that the most important issue for those in her district is lake water quality. She would like to spend money in a more targeted fashion to make real, measured improvements in water quality. She would try to create a requirement for nutrient management for all area farmers vs. the current system of volunteer participation. Discussion also included getting Lakes and Watershed more proactively involved in addressing construction erosion - Pam felt the County Board should also be more proactively involved. Dan thanked Pam for her time and wished her good luck in the upcoming election. In parting, Pam thanked board members for their time and asked that those living in her district (or if you have friends or family living in the district) vote for her in the general election on April 3, 2018.
11:45 a.m. Dan Schultz introduced new board member, Nancy Peckham. Dan thanked Carol Gillen for referring Nancy to the board. Nancy was voted in by the board via email. Dan will look into whether she needs to be formally elected by the membership in November elections. Nancy grew up in Brookfield, WI and spent a lot of time on those area lakes. She earned a BA in psychology at UW Madison and fell in love with the area and lakes. She and her husband have two children. She started Valicom in 1991 which provides telecom solutions for businesses. She lives on Lake Waubesa near Christys. She’s heard a lot about YLA and the things that YLA supports and does. She’s honored to serve on the board and looking forward to making a difference in the area lakes. We went around the room with brief board member intros. Welcome Nancy!
12:00 p.m. Minutes: Joe Tisserand made a motion to accept the January 11, 2018 meeting minutes. Bill Fitzpatrick seconded the motion. Motion passed.
12:01 p.m. Rhonda Arries provided the treasurer’s report in Sal Troia’s (Treasurer) absence.
Year-to-date membership dues income is $8,180 which is roughly half of the annual budget. Five of the seven web advertisers have renewed.
For expenses, YLA has once again sponsored the Clean Lakes Save Our Lakes breakfast in May for $2500. Sponsorship includes a table for 10 attendees – Rhonda passed around the sign-up sheet. Rhonda asked about renewing the FOLKS (Friends of Lake Kegonsa) membership and was authorized to renew it.
Website hacking issues incurred $349 in expenses to remove malware, add security, migrate the hosting platform and move the host from Hostway to GoDaddy for better control and easier management.
Donations to-date are $4,465 vs. an annual budget of $5,000. Donations appear to be tracking with last year’s $7,615.
Caroline Fribance made a motion to accept the treasurer’s report. Roy Carter seconded the motion. Motion passed. 12:10 p.m. Dan Schultz discussed membership goals for 2018. Rhonda Arries reported the 2018 membership totals to-date are: 23 corporate members and 134 individual members. Dan asked that each board member work on their “circle of influence” (i.e. friends and neighbors who either aren’t YLA members or haven’t renewed). Rhonda has created an interactive map which includes 2018 members as of 3/15/18, along with 2017 total members and 2016 total members. Please contact Dan or Rhonda if you have questions on how to use this tool.
12:20 p.m. Special Events Committee – Co-Chairs: Dick Adler & Joe Tisserand The 2018 Annual Dinner will be held on June 19, 2018 at Blackhawk Country Club. Dan Schultz would like to incorporate the idea of reserving a table (which seats 8). Board members and members will be able to “sponsor” a table by inviting 8 friends or neighbors. Caroline Fribance has invited neighbors and used the annual dinner as a recruiting tool. Dan hopes this reservation system along with the interactive membership map will help drive up both membership numbers and annual dinner attendance. Joe Tisserand reminded all board members to begin asking for door prizes and raffle items from local businesses you frequent (i.e. restaurants, liquor stores, hardware stores, etc.). Rhonda Arries noted the Door Prize donor list from last year is posted on the Board Member Only page for reference.
Dan Schultz also talked about replicating Costco’s vendor relationship model for YLA. Costco vendor relationships tie the vendors back to Costco’s mission to provide the lowest price / best value for its members. Dan’s idea is to give a free membership to corporate sponsors who would then provide a discounted service to YLA members (i.e. hoist installers could give a YLA discount for Spring and Fall install/take-out). While it’s too late for this Spring, Dan may work on this for the Fall. Parker Waller noted that lake owners appear to be fiercely polarized and loyal regarding hoist installers – either hating or loving certain installers - so was unsure if members would be open to “switching” installers for a de minimus discount.
Dan will look into other corporate sponsors for possible member discounts given Parker’s insight. Page 3 of 4 Dan Schultz also noted that the Spring seminar will be Tuesday, May 15, 2018 from 5 -7 p.m. at American Family Headquarters. Dick Pearson is checking to see if the UW Alumni Center at the Memorial Union could be an alternate site for the event. John Reimer will be a guest speaker discussing lake levels and weed harvesting; Sergeant Tom Stanke (sp?) will be another speaker who will discuss slow/no wake and enforcement of it. Dan noted the seminar marketing communications will be distributed via email blast, website and featured in the early release issue of the May newsletter. Dan also discussed the Lake Clean Up project sponsorship (2018 budget of $1,000). Currently, there is lake debris pick up from piers which is either sporadic, infrequent or unknown to many riparians. In June, all riparians have a specified weed / debris pick-up scheduled one time by lake. Dan would like to expand this program to a second pick-up sponsored by YLA sometime later in the summer (cost estimate from John Reimer is ~ $2,000). Dan filled out a grant application from Clean Lakes to help fund this clean up but unfortunately it was not granted. Because of the financial shortfall, Dan asked for board members to brainstorm ideas for YLA to sponsor that are specific to riparians. Parker Waller provided the idea of cleaning the shoreline from barges with volunteers. Allan Levin said he’d look into this at the next Land & Water Resource committee meeting and report back his findings at the April board meeting.
Dan Schultz and Carol Gillen went through newsletter archives and identified articles that are relevant, good resources for riparians. Dan asked for feedback from board members on how to organize the articles on the website. Rhonda asked Dan for assistance on his vision for a website redesign. This has the potential to be a large project and therefore will continue to be a work in progress. James Tye noted the Clean Lakes is also updating their website and will include crosslinks to riparian news articles to YLA and suggested YLA crosslink back to Clean Lakes for water quality issues. 1:00 p.m. Newsletter: Publishing schedule is February, May, August and November May Newsletter – Carol Gillen is currently gathering articles for the May newsletter which will have an early submission deadline so it can be published with a reminder about the Spring Seminar on May 15. She asked for help in sourcing an article about construction erosion; Dan Schultz will write articles about the Spring seminar and Shoreline debris pick up; Annette Hellmer will give an update on her boat house improvement project; Allan Levin will ask the new Lake & Water Resources manager, Laura Hicklin (i.e. Kevin Connor’s replacement), for an article; Nancy Peckham will provide her bio and Welcome to the Board intro; either Doug Bach or Dan Schultz will provide an article with an update on the wetland bill; Dick Pearson will provide his family history of living on Lake Mendota.
Riparian Committee – Chair: Sal Troia Carol Gillen, Roy Carter and Dan Schultz will be committee members.
Environmental Tracking – Chair: Allan Levin
Clean Lakes Alliance (CLA) – Mike Gerner is a CLA Board of Director member. James Tye stated the Clean Lakes board awarded $60,000 in grants to water-related organizations and projects in the community. James stated that YLA wasn’t awarded a grant because it didn’t directly tie-back to phosphorous reduction. Yahara WINS has received $100,000 in support from Clean Lakes for its efforts to reduce phosphorous. James noted Clean Lakes has scheduled 22 volunteer days to help clean up area lakes and bring the public’s focus on our lakes. James noted that half of our lake shores are state or county property – which includes 25 community beaches in Dane County alone. Clean Lakes will be hosting a number of events this year with a “Back to the Beach” campaign to get the general public engaged in our lakes. The Clean Lakes Save Our Lakes breakfast is May 2 and James estimates 500-700 people will attend the event. YLA is a corporate sponsor and has a table of 10 – board members signed up to sit at the YLA table. Rhonda will post the sign up sheet on the Board Member Only webpage so attendees will remember they signed up.
Lakes & Watershed (L&W) – Allan Levin is the YLA appointee. Allan noted he is serving on a subcommittee looking into invasive species in our area lakes and stated zebra mussels appear to be a low priority as they are in our lakes now with no known way to control them.
Watershed Network Group – Roy Carter and Allan Levin
Healthy Farms/Healthy Lakes – Allan Levin serves on this committee for Dane County. Allan noted there are a lot of farmers who are outliers who know what’s right but for various reasons don’t always do what’s right (especially as it relates to our watershed).
1:14 p.m. New / Old Business n/a
1:15 p.m. Allan Levin made a motion to adjourn the meeting. Jerry Rekowski seconded the motion. Motion passed.
Next meeting date is April 12, 2018