Yahara Lakes Association, Ltd.
Board of Directors Meeting
Thursday, October 10, 2019 11:30 a.m. - 1:30 p.m.
The Yahara Lakes Association Board of Directors held a Strategic Planning Meeting on Thursday, October 10, 2019, in the American Family Insurance Spark Building (821 E. Washington Ave) 1st Floor Conference room.
The following members were present: Stuart Allbaugh, Roy Carter, Eric Englund, Caroline Fribance, Carol Gillen, Annette Hellmer, Allan Levin, Dick Pearson, Dan Schultz, Scott Seymour, Dave Silverberg, Sal Troia, Eric Vieth, and Brenda Matthias
Members and advisors not present: Dick Adler, Eric Olson, Nancy Peckham, Joe Tisserand, Bill Fitzpatrick, and James Tye
11:33 a.m. Call to Order: President, Sal Troia, called the meeting to order at 11:33 a.m.
11:35 a.m. Executive Session: Sal Troia
· Paul Dearlove from Clean Lakes Alliance was present during the session to invite YLA to become a Strategic Collaborator of the Yahara CLEAN Compact initiative. The Vision of the Compact is to restore the designated uses of our lakes and beaches under the Clean Water Act. The reasons for forming the Compact –
o To unite around a common vision and updated action plan for achieving lake water quality goals.
o To identify resources and timelines to implement the action plan.
o To monitor progress through tracking metrics and benchmarks.
o To coordinate public messaging on goals, progress and ways to help.
· To become a Strategic Collaborator, YLA would need to contribute $1,000 for each of 2019 and 2020. Collaborators are expected to:
o Serve as non-voting member of a partner-led steering team to finalize the scope of work; and
o Participate in information sharing and steering team discussion related the fulfillment of project deliverables.
· The Yahara CLEAN Compact is separate from any other item associated with Clean Lakes Alliance.
· Dave Silverberg made a motion to support the Compact as a Collaborator by taking money from the Clean Lakes Alliance joint letter funding. Allan Levin seconded the motion. 2 Yeas and 11 Nos. Motion did NOT pass.
· Dan Schultz made a motion to support becoming a Collaborator of the Yahara CLEAN Compact and will determine how to fund this during the upcoming budget process. Eric Englund seconded the motion. Motion passed.
12:40 p.m. President Items – Sal Troia
· The Arboretum Visitors Center has offered YLA a meeting room for the November 14th Board meeting if we would like to move the meeting to that venue. After discussing, the Board has decided to pass on the offer and not move the November 14th meeting.
· Sal wanted to know if anyone had any questions on the strategic plan that Jim St Vincent had provided. The board did not have any questions.
12:45 p.m. Treasurer Report - Dan Schultz
· Financial report -
o No changes from what has been previously reported.
· Roy Carter made a motion to accept the Treasurer’s report. Allan Levin seconded the motion. Motion passed.
1:00 p.m. July Minutes and September Motions:
· Dan Schultz made a motion to accept the July 11, 2019 meeting minutes and the September 6, 2019 motions. Annette Hellmer seconded the motion. Motion passed.
1:05 p.m. Marketing & Communications Committee –
· Dick Pearson made a motion to have a two hour meeting for $600 with Julia Block, a local marketing consultant, to help develop a marketing plan. Dan Schultz seconded the motion. 12 Yeas and 1 No. Motion passed
o Nancy Peckham, Dave Silverberg, Annette Hellmer, Eric Olson, and Sal Troia will meet with Julia.
o The main goal for the meeting is to develop a plan to connect with YLA members and how to increase Riparian membership.
o The Board does not want to conduct any surveys as part of this marketing plan.
· Carol Gillen is currently gathering articles for the November newsletter with a deadline of October 25th to submit articles. John Reimer has written two articles for the newsletter. Carol has interview our two new board members which will be included in the newsletter.
1:20 p.m. Lake Levels & Flow Committee – Dan Schultz
· Dan spoke with John Reimer to find out the status of this year’s dredging. Nothing has been done as it takes time to get things in place for this. They are finding it difficult to find a company to do the dredging at a reasonable fee. A possible alternative for this is that Dane Country Land & Water Recourses Dept. would purchase dredging equipment and hire staff.
· Carol Gillen will ask John Reimer to write an article about the current status of the dredging that we can share with our distribution list.
1:25 p.m. Meeting adjourned.
Note – Caroline Fribance presented a Legislative & Legal Committee report but no discussion was held in regards to the report.
Next meeting date is November 21, 2019 at Verex Plaza on 150 E. Gilman St.